How to Start a Career in Digital Marketing - A Step-by-Step Guide

Digital marketing is one of the fastest-growing industries in today’s world and it's expected to reach the $35 billion mark by 2030 in India. Due to this rapid expansion, the demand for digital marketers has surged. Our guide on digital marketing aims to bridge this gap by laying out a path for success in the online marketing industry for individuals who are determined for it.

We’ll cover all the aspects of internet marketing, the basics of digital marketing, the benefits of choosing digital marketing as a career and how to become a digital marketing specialist and get rewarded with an outstanding salary in India. 

With the increase in internet usage and the number of people surfing social media platforms, the rise of online marketing is incredible as businesses are looking to pop up everywhere in their audience’s space and brands are trying to become the first choice for every product to their customers for every product they sell.

Understanding Digital Marketing and its Need in Today’s World

Digital marketing is an excellent career choice for individuals passionate about the world of online marketing and branding. It's a great choice for people who want to make small businesses grow online and help them get traffic and leads while carving out a terrific career for themselves as digital marketers in this digital era. 

But before learning and implementing all those terrific things in Internet marketing, it's important to understand and master the basics of Internet marketing. Digital marketing which is also known as online marketing, internet marketing or digital advertising is the process of promoting services or products of a business or an individual through digital channels such as search engines, social media, websites and emails. 

It's an ever-changing industry that requires technical skills, creativity, problem-solving skills and common sense to grow a website in these modern times. AI and technology have improved so much that a business can’t grow in this digital era without the help of a digital marketer. Now, let's understand the top benefits of choosing digital marketing as your career in today’s world. 

Benefits of Choosing Digital Marketing as a Career

There are numerous benefits of choosing digital marketing as a career, the best of which is that companies in this digital age need to enhance their visibility online. Businesses of all sizes are investing heavily in online marketing strategies to reach their target audience. The average payout of digital marketers in India is ?5-10 LPA which is higher than most of the industries. Here are some of the other benefits that make Internet marketing an exciting career:

1. High Demand for Digital Marketers: Companies are looking for talented digital marketers who are experienced in all aspects of digital marketing from PPC, and SEO to SEM and Email Marketing. These are the skills that can be mastered to become the first choice for any company looking for digital marketers. 
2. Diverse Career Options: Digital marketing diploma course prepare students for a variety of career options that align with their interests and strengths from SEO Specialists to Social Media Managers. There are numerous opportunities available for students looking to create a splendid career in this digital era.
3. High Earning Potential: The average payout in the digital marketing industry is 6% more than many of the top-paying industries, especially because they gain experience and specialize in high-demand areas. 
4. Remote Work Opportunities in Digital Marketing: One of the top benefits of choosing digital marketing as a career is that it is suitable to be done entirely from home and there are plenty of remote opportunities available in digital marketing which makes it more comfortable for people having family commitments as there is flexibility available for individuals looking for work from home in internet marketing. 

Major Skills Required to Become the Best in Internet Marketing

A successful career in digital marketing enables the individual to earn even a few lakhs per month while having the flexibility to work from anywhere in the entire world. This type of work flexibility and opportunity is not provided in most fields but digital marketing is the skill of this modern era, but there are some major skills that an aspiring marketer needs to have to become successful in the online marketing industry.

• Search Engine Optimisation: Whenever someone searches on Google or any other search engine to get the desired result on their query. The website which is properly optimised according to SEO appears on the top and most of the customers visit that website the top 5 websites that appear on top of the search engines. This is why SEO is one of the core skills to be learned in the digital marketing courses online, without it one cannot master the technical skills needed to succeed in digital marketing. 
• Content Writing and Marketing: The quote is often repeated by marketers and bloggers also that “Content is King” and if the digital marketer does not understand the basics of content writing and content marketing, he/she can't be an expert in digital marketing because most of the work done in optimising a website is done by optimising the content. That’s why it's crucial to completely understand the principles of content marketing and writing in this digital era. 
• Social Media Marketing: Half of the people on this planet currently are using social media and it is only natural that it's going to impact the way do marketing online. It is important for every business to have a strong presence online and digital marketers must understand how to post content, when to post content on social media, paid ads on Meta and other platforms to become the most sought-after digital marketer in India.

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Job Opportunities in the Digital Marketing Industry

There is a plethora of opportunities available for individuals to choose digital advertising as a career not just in India but all over the world. The best thing is that the skills you learn in digital marketing apply to every business available and you can work in any digital marketing company in the entire world if you’re skilled enough. There are numerous job opportunities available like - Email Marketing Experts, Social Media Experts, Search Engine marketers, SEO experts, Digital Marketing Managers, and PPC specialists and they earn anywhere from 2-10 Lakhs per annum depending on experience and skills. 

Conclusion

Choosing a career in digital marketing comes with a lot of benefits including high demand for skilled professionals, diverse career options, creativity, flexibility, remote and business opportunities, continuous learning and global opportunities, etc. We hope you now clearly understand how to make a career in online marketing as we have gone through all the aspects. The future is bright for digital marketers as businesses focus more and more on enhancing their presence online, life in internet marketing is only going to get more exciting and rewarding. Let us know if you have any queries about our step-by-step guide on digital advertising below. 

FAQs About Digital Marketing

Who is the father of digital marketing?

Philip Kotler is considered to be the father of digital marketing, he was an American professor who also wrote 60+ books on digital marketing. 

How to earn money from digital marketing?

There are various ways in which you can earn from digital marketing, the most common ones of which are - SEO, social media marketing, affiliate marketing, YouTube advertising PPC expert, email marketing expert, content writing, content marketing, etc.

Can I do digital marketing course after 12th?

It's the perfect time to do a digital marketing course if you have completed your 12th exams as you can get a lot of fresher job opportunities and internships with a digital marketing certificate after completing your 12th exams.

What are the benefits of digital marketing?

Here are the top benefits of internet marketing - Better ROI (Return on Investment), boosts brand awareness, drives traffic and leads, better conversion rate, increased customer reach, real-time feedback, website optimisation, etc. 

Is digital marketing a good career in India?

Digital marketing is one of the top-paid jobs in India with an average salary of up to INR 5 Lakhs per annum and for experienced marketers of more than INR 10 Lakhs per annum with career benefits, flexibility and remote job opportunities.